Creating AI Influencers

AI influencers are the heart of AutoPersonas. A well-defined influencer produces consistent, engaging content that feels authentic.

Two profile types

Profiles come in two types and the choice is permanent at creation:

Character (AI Influencer): a fully synthetic persona. AutoPersonas owns the visual identity, generates every image, and can clone a voice for lip-sync. This page covers that flow.
Managed: a real social account you already own. AutoPersonas only writes captions and runs the schedule; you upload your own media. See Managed Accounts for the managed workflow.

The Creation Wizard

Navigate to Influencers, New and pick AI Influencer to launch the six-step wizard.

Step 1: Basics

Set the foundation, name, display name, age, location, and a short bio. The bio appears in generated captions and shapes the influencer's self-awareness.

Step 2: Visuals (Ingredient Library)

The ingredient library defines how your AI influencer looks in generated images:

Base Prompt, A detailed description of your influencer's physical appearance (minimum 10 characters).
Consistent Elements, Features that should appear in every image (e.g., "auburn wavy hair", "light freckles").
Style Keywords, Aesthetic direction like "cinematic lighting" or "warm tones".
Wardrobe, Define outfit items with descriptions, categories, and occasions. Mark one as default.
Preferred Settings, Locations where the influencer is typically photographed.
Aspect Ratio, Choose 1:1, 4:5, or 9:16 depending on your primary platform.

Step 3: Personality

Personality drives caption generation and engagement responses:

Big Five Traits, Rate openness, conscientiousness, extraversion, agreeableness, and neuroticism on a 0-100 scale.
Writing Style, Control formality, humor level, emoji usage, hashtag style, and typical caption length.
Interests & Expertise, Topics the influencer naturally talks about.
Voice Samples, Provide example captions. These are used as few-shot examples during generation.
Catchphrases & Quirks, Unique phrases or habits that make the influencer memorable.

Step 4: Lifestyle

Define daily routines (wake-up rituals, work habits) and weekly activities. The scheduler uses these to generate contextually appropriate content at the right times.

Step 5: Mood

Set an emotional baseline and variance. Define mood-specific visual expressions (e.g., "creative" → "focused and inspired") that the image generator uses to vary expressions across posts.

Step 6: Preview & Create

Review all settings at a glance and create the influencer. You can always edit any section later from the influencer detail page.

Tips for Great AI Influencers

Be specific in the base prompt. Instead of "a woman", write "young woman in mid-20s with auburn hair, light freckles, hazel eyes, and a warm smile".
Add 3-5 voice samples. The more examples the AI has, the better it matches your influencer's tone.
Use wardrobe variety. Multiple outfits keep the feed visually interesting while maintaining identity.
Import from X. If you already have an active X account, use Import from X to auto-generate an influencer config from your existing posts.