Brand Goals (Collabs & Sponsorships)

Brand goals let an AI influencer naturally feature real products, brand ambassadorships, or service promotions in generated content, without you rewriting prompts for every post.

What a brand goal does

A brand goal is a named collaboration attached to a character. When the character generates content, there's a configurable probability that the brand is woven into the scene, either subtly (an item on the counter, a logo on a tote, the product visible in the background) or explicitly (the product held, featured, or reviewed). Multiple brand goals can be active at once; the system picks at most one per post so a single feed doesn't feel like an ad reel.

Fields

Name, the brand or product name (e.g. "Helix Protein", "Vault Athletic").
Type, product collab, brand ambassadorship, or service promotion. The type subtly shapes caption tone (a collab reads different from a recurring ambassador post).
Description, a short blurb describing the product so the model knows how to feature it realistically.
Product images, up to 5 reference image URLs. These are passed to the image model as visual references so the generated product matches the real thing (packaging, color, logo, shape).
Placement, subtle (background prop) or explicit (foreground, held or used by the character).
Frequency, what share of generated posts should feature this goal. 0.2 (20%) is a good default for a single collab; drop to 0.1 if you have several active goals.
Active, toggle off to pause without deleting. Good for time-bounded campaigns.
Keywords, optional taglines or recurring phrases you want the caption to weave in ("performance-tested", "clean ingredients").

How product images work

Upload the brand's product photos to any public image host and paste the URLs into the Product Images field. When a brand goal is selected for a post, those images are sent alongside the character's reference images to the image model. The model then reproduces the actual product in the scene with logo, packaging, and colors preserved.

Tuning frequency

The probability applies per-generation, independently. If you set frequency to 0.2, roughly one in five posts will feature the brand, not exactly every fifth post. If your feed feels over-sponsored, halve the frequency. If the brand is barely showing up, double it.

If you have three active goals each at 0.3, expect each post to have roughly a 30% chance of some brand appearing, and the system picks one at random when multiple qualify.

Disclosure responsibility

Brand goals produce content, they don't automatically add #ad, #sponsored, or paid-partnership tags. Platform and jurisdiction rules for sponsored content disclosure are your responsibility. If you're running a real collab, add keywords like "#ad" or include disclosure language in the brand goal description so it ends up in captions.

Where to set up

Open any character detail page and switch to the Brand Goals tab. Goals save with the rest of the character config when you click Save Changes.